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| Courtesy: http://www.searchenginejournal.com/google-begins-rollout-payday-loan-algorithm-3-0-today/109569/ |
Let’s consider the following terms used commonly when describing things in the world of search engine optimization:
SEM (Search Engine Marketing) –
It is the use of tools and methods to make sure that your website appears at
the top of the results page thus increasing their visibility through clever keyword
searches.
Organic Search Results – The
non-paid search results that appear in a search engine. They appear below the
paid searches.
PPC (Pay Per Click) Ads – These
advertisements appear either at the top, left or bottom part of a search
results page.
CTR (Click Through Rate) – It is a way of measuring the success
of an online advertising campaign for your website as well as the effectiveness
of an email campaign by the number of users that clicked on a specific link.
Lead Generation – Getting any of
your contact information to send you tailored messages. E.g., your email
address, phone number, Home or work address etc.
WIIFM (What’s In It For Me) – A
common question asked by people when they feel intimidated with web offers!
Let me start with the WIIFM part
of Google®. How many of us use Google® just to know about match scores or see reviews
/offers/ discounts on a product or check stats of an actor or a famous personality or
find a video of something that you recently saw in the news on TV?
Let’s face it. For most of us,
Google® search engine is always opened up on a separate tab or a window. We cannot live without Google® because Google®
takes care of most of our trivial tasks. Most of the time, out of hurry, or due
to lack in knowledge, we even type the wrong spellings. Google not only
corrects us, but it displays the exact accurate search on what we are looking
for. So how does Google® do all the mind reading?
There are more than 200 mini
programs, algorithms or bots that Google® uses to give you that accuracy in
your search results which are based on numerous factors. A digital marketer
should be using some of those factors to enhance its website. We are going back
to using HTML coding on our pages as Google® scours our webpages for key words
in our HTML tags to rank them in organic search results. Other things that
define the ranking of your page is as follows:
- The number of page visits made by users
- The CTR
- Relevancy to the search criteria entered by the user
- Keywords on your landing page
- PPC
There is a very important tool
that people or organizations can use to see their site traffic. Effective
use of this tool can help convert leads into sales by a tremendous rate. It’s
called Google Analytics®. This tool has been used by developers to monitor site
traffic, effective keywords that generate leads and sales etc. Another great
tool to help you in digital marketing is Google Adwords. Intelligent developers constantly
scour the Internet to know the things that are trending and use it to their
advantage to get more traffic to their web site.
After discussing a bit about
Google®, my next topic will be focused on the one resource which drives Digital Marketing. Check
out some amazing resources on my blog list for fun reads.
There are great videos and interesting reads. I even included the official blog
site of Google®. Check this link below for a bit of Google Fun:
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