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Social Media is the ultimate tool
that helps you in digital marketing. Dispersing the news at the right time on
the right channel can make a huge impact to your business. Facebook®, LinkedIn®,
Instagram® and Twitter® are some of the most common social media channels that
are accessed by people and businesses alike to promote or to buy. I am
unveiling a new term here that I checked on Google® and it hasn’t been coined
yet.
To FLIT – Using social media (Facebook®,
LinkedIn®, Instagram® and Twitter®)
to spread your ideas, sales or thoughts.
Let’s look at these social media
channels and see the capabilities of each.
Facebook®
There are two different types
of accounts that can be created. For an individual, you create a page. This
social media channel helps you stay connected to your friends, family, and
other acquaintances. They can share photos, videos, links and other posts. They
have privacy rights over their posts. They can also create apps and share them.
For businesses, you create a
group. It is geared towards letting members know about the latest news, launch
dates of new products, promotions, contests etc. To become a member, you have
to either ‘Like’ a page or in some rare cases ‘Ask to join the group’. People
like to visit company groups to look at earlier posts, timeline to see how the
company has developed or evolved, location, contact information and most of the
time to look at their photo albums showcasing the products.
LinkedIn®
A site that lets individuals and
businesses to create an online resume to showcase their skills. LinkedIn members
use this social networking site for business opportunities, by providing them
the ability to share, communicate, and interact with each other by blogging
about different business strategies, as well as conduct marketing, recruitment,
and sales activities on their platform.
You can get recommendations from
other members of your organization or field and it is the 1st place
any recruiter looks for hiring purposes. Many multinational organizations use
this site to post job opportunities. It is very important to update your
profile and get recommendations as it helps build trust with other people
looking at your profile. Here are some tips on how to
things to know about LinkedIn that appeared in TIME® magazine.
In my next post, I will continue dwelling on the two of the trending social media used by nearly everyone just because it is fun and easy to set up on their mobile devices.
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