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Did I capture your attention with
that title? Now hold on one second, I was just trying to prove a point. And
that is, that if you have a catchy title, it will make readers want to read
more.
For those of you who have been
following my blog will know that all I talk about here is the different
elements of digital marketing and how you can, perhaps, learn a few nicks and
knacks here and there and improve your presence in the digital world.
Blogging, to me, is the best
medium to communicate wholeheartedly with your followers and you can let them
know of what you or your company has up on your sleeves. A kind of
behind-the-scenes feel or the-making-of-something-wonderful!
Effective corporate blogging is
increasingly being implemented by many companies and they are lapping up the
results of that. It’s all about engagement. The more you talk to people who are
interested to hear what you have, the more you will be building up your loyalty
scale. People love to read. With the increase in the upcoming slogan in the
arena of digital devices that BIG
(screens) is better, it is much easier for bloggers to write bigger articles
that people can read on the go.
Not all of us love reading. Some
of us prefer listening to reading and most of us would prefer to watch a video.
To incorporate all that, you can have a podcast and a Youtube® link right here
in your blog, so that you are reaching many people at once.
Corporate bloggers, take note
here. You need to make effective backlinks and the way to do that is to submit
your blog to blog directories like EatonWeb,
Toplist, Blogged
etc. You can also discover blogs according to different interests here.
An effective blog is the one
which fulfills the WIIFM factor for the person who is reading. The content has
to be meaningful and useful. Statistics
indicate that B2B marketers generate 67% more leads by using blogs!
For personal bloggers, you can
make money too out of blogging! You do need to have an audience who are viewing
your blog though for it. If you are using blogger, Google allows you to place
ads on your blog and it will pay you for the number of times a person has
clicked on it. You can also include advertisements from your companies of
interests and rent space to them.
All in all, blogging is a great
tool to spread information, experience or just plain gossip or movie plots!
Enjoy your day. Until next time,
where I will be giving a hands-on experience about how two different marketing
techniques can be merged effectively to help promote your brand!
